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https://images.squarespace-cdn.com/content/v1/600d96670eec4a7d050fc243/1b3008cd-3e2e-4859-91fb-e64fe7712887/Untitled-2.png Home - KINDITE https://images.squarespace-cdn.com/content/v1/600d96670eec4a7d050fc243/771c2386-08d3-44ff-9f2b-c1f186668734/Kindite+FB+Ad+Content+Brandbook-13.jpg Home - KINDITE https://images.squarespace-cdn.com/content/v1/600d96670eec4a7d050fc243/bf1b70ec-ac00-4f17-b937-f41be9bd805b/k%2Cfhmg.png Home - KINDITE https://images.squarespace-cdn.com/content/v1/600d96670eec4a7d050fc243/c7c856c8-800b-47be-b952-3de3d0b977bd/Kindite+FB+events+content+Brandbook-14.jpg Home - KINDITE https://images.squarespace-cdn.com/content/v1/600d96670eec4a7d050fc243/69d1b92d-a45b-4f82-b74f-2f773449aaae/3rd-image.png Home - KINDITE https://images.squarespace-cdn.com/content/v1/600d96670eec4a7d050fc243/1612974598371-ZA128VIU586JG1L65C3I/Kindite+FB+events+content+Brandbook-14.jpg Home - KINDITE - Project I was asked to lead the brand conversation and the development of the brand book, together with the designers team of Moveo Group. A series of interviews were conducted with founders, market research and competitor branding analysis, brainstorming sessions on the visual identity of the brand in the time frame of 6 weeks were necessary for completion of this project. https://images.squarespace-cdn.com/content/v1/600d96670eec4a7d050fc243/1612974645337-A2PS8GOYLFHTYEOMO7GB/Kindite+FB+Ad+Content+Brandbook-13.jpg Home - KINDITE - Brand Identity The brand book consisted of the brand mission statement, which serves as the company’s purpose for existence and the difference it makes in the world, the core values, tone of voice, and the visual identity. https://images.squarespace-cdn.com/content/v1/600d96670eec4a7d050fc243/1612975385686-I16VX8AV0E6WKMXS1SOE/Kindite+Brandbook-22.jpg Home - KINDITE - Visual identity First we distilled the positioning statement, values, and tone of voice of the brand, then we moved to the visual aspects of the brand identity. Logos, typography, color palettes, and a tagline. These are found in a similar manner by a designer's team. Brainstorming sessions are taking place where the team can come up with the best arguments for the best results. https://laftbranding.com/homelaftbranding/brandstrategyandcreativedirection monthly 0.5 2025-12-31 https://images.squarespace-cdn.com/content/v1/600d96670eec4a7d050fc243/72eb7952-ff29-43b1-9d78-7786f02dc863/Zoneee+website.png Home - ZONEEE https://images.squarespace-cdn.com/content/v1/600d96670eec4a7d050fc243/8fa39f33-2232-4034-9180-e2c821a6df31/Zoneee+Logo+Design Home - ZONEEE - Logo + Brand name Zoneee name came from the concept of “being in your element” or staying in the zone which falls under the core desires of practitioners to stay in their element while treating patients and not be distracted. A series of interviews were conducted with founders, market research and competitor branding analysis, brainstorming sessions on the visual identity of the brand in the time frame of 8 weeks were necessary for completion of strategy + Logo + Name. The logo symbolises how different dots come together and one is leading the pack. https://images.squarespace-cdn.com/content/v1/600d96670eec4a7d050fc243/8bb6302a-c5ea-48c6-b3f3-d4ae1563ef6c/Community+Building Home - ZONEEE - Brand Community The brand mission consisted of the brand mission statement, which served as the company’s purpose for existence and the difference it makes in the world, the core values, tone of voice, and the visual identity. We made an effort to create a community around the brand to establish trust and authority. https://images.squarespace-cdn.com/content/v1/600d96670eec4a7d050fc243/76ea73ba-2c12-4b6c-9bd7-5140aefcaa9d/Linkedin+Cover+Project+Zoneee.jpg Home - ZONEEE - Visual identity The color palette is intentionally chosen to represent the old school rules of running a business. With black representing quite authority, yellow positivity (chosen color among millenials), and white for starting fresh. https://laftbranding.com/content-writing daily 0.75 2021-10-06 https://laftbranding.com/content-writing/project-six-jb8kx monthly 0.5 2021-10-06 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847421455-8JW2CPL3ZB56F2Z8ACLN/20140301_Trade-151_0124-copy.jpg Content Work - StoreYa - Blog Writing https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847422112-G7ETRT5C07KF9PHFAV96/20140301_Trade-151_0124-copy.jpg Content Work - StoreYa - Blog Writing https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847420762-AGPM8HHB51L8F01AAZN7/20140301_Trade-151_0124-copy.jpg Content Work - StoreYa - Blog Writing https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847420322-U8QPDYBOD6HXYRSL8QW0/20140301_Trade-151_0124-copy.jpg Content Work - StoreYa - Blog Writing https://laftbranding.com/content-writing/project-five-9tc78 monthly 0.5 2021-10-06 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847419260-TLMPOGZEKRIR09EDXNAA/20140301_Trade-151_0124-copy.jpg Content Work - Heylol - Content Strategy & UX copy https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847419968-YLRD4TYV9QU8K9LW04SP/20140301_Trade-151_0124-copy.jpg Content Work - Heylol - Content Strategy & UX copy https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847418911-D6BSPWP8P3O9YAF5R3SO/20140301_Trade-151_0124-copy.jpg Content Work - Heylol - Content Strategy & UX copy https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847418431-66X2HHF6ZNWKOC9VHLZI/20140301_Trade-151_0124-copy.jpg Content Work - Heylol - Content Strategy & UX copy https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847417789-TGDSX064I3PZELTJI8Q1/20140301_Trade-151_0124-copy.jpg Content Work - Heylol - Content Strategy & UX copy https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847417384-6R65UAAJW6EW4KUCUT6U/20140301_Trade-151_0124-copy.jpg Content Work - Heylol - Content Strategy & UX copy https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847416982-R2067X6OPKY3MG304FSJ/20140301_Trade-151_0124-copy.jpg Content Work - Heylol - Content Strategy & UX copy https://laftbranding.com/content-writing/project-four-fjdjn monthly 0.5 2021-10-06 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847905386-9EM9GLHE12726EXM68S4/image-asset.jpeg Content Work - Neogames - Website copy - Make it stand out. It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847906050-Q37PFW075QZ6YU9179YP/image-asset.jpeg Content Work - Neogames - Website copy - Make it stand out. It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847907929-YZFF0BD112Q9PF2G1BK6/image-asset.jpeg Content Work - Neogames - Website copy - Make it stand out. It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference. https://laftbranding.com/content-writing/project-three-bk4fc monthly 0.5 2021-10-06 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847411947-BSOTI2122B2HLPAP3XSL/20140301_Trade-151_0124-copy.jpg Content Work - Simbiz - Website copy https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847412609-54WSVSAFRMKZEQTXDKB9/20140301_Trade-151_0124-copy.jpg Content Work - Simbiz - Website copy https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847411502-9D27YNIMALNIHZYQ1CMG/20140301_Trade-151_0124-copy.jpg Content Work - Simbiz - Website copy https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847410901-NW4BE1NIG86WQS26D48L/20140301_Trade-151_0124-copy.jpg Content Work - Simbiz - Website copy https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847410514-YTA75TP5M5NY1DD11BB2/20140301_Trade-151_0124-copy.jpg Content Work - Simbiz - Website copy https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847409407-NH9B3VB0PQWBG5LZEU5P/20140301_Trade-151_0124-copy.jpg Content Work - Simbiz - Website copy https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847408362-3VSTKTYIWN0INM638YVD/20140301_Trade-151_0124-copy.jpg Content Work - Simbiz - Website copy https://laftbranding.com/content-writing/project-two-dm5xg monthly 0.5 2021-10-06 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847407784-0ZWK2VWHWVEO87VQWTE3/20140301_Trade-151_0124-copy.jpg Content Work - Perfuniq - Creative Social Media Strategy https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847407287-985X24W2BPAEHHISD0C0/20140301_Trade-151_0124-copy.jpg Content Work - Perfuniq - Creative Social Media Strategy https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847406849-K0MEB56K6G4CEGRZ4D2J/20140301_Trade-151_0124-copy.jpg Content Work - Perfuniq - Creative Social Media Strategy https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847406249-J4HYEHES6F6UCY5TVM2A/20140301_Trade-151_0124-copy.jpg Content Work - Perfuniq - Creative Social Media Strategy https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847405591-FZUNRUAT1SR1PVIL5TA8/20140301_Trade-151_0124-copy.jpg Content Work - Perfuniq - Creative Social Media Strategy https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847404849-JBKU84SJXZL5LDL554SL/20140301_Trade-151_0124-copy.jpg Content Work - Perfuniq - Creative Social Media Strategy https://laftbranding.com/content-writing/project-one-7b4ah monthly 0.5 2021-10-06 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847404387-JU309UFEWQ1YR946FJVD/20140301_Trade-151_0124-copy.jpg Content Work - Dual Innovation - Content Strategy and UX copy https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847403763-CNHK66ERZAP3FARA51ND/20140301_Trade-151_0124-copy.jpg Content Work - Dual Innovation - Content Strategy and UX copy https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847403305-VJDKJA1VO786FIOO83WE/20140301_Trade-151_0124-copy.jpg Content Work - Dual Innovation - Content Strategy and UX copy https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847402884-2RBITFZTNVLDS1AJEKXW/20140301_Trade-151_0124-copy.jpg Content Work - Dual Innovation - Content Strategy and UX copy https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847402453-A0LKCHP0YA7NLI2E0WJA/20140301_Trade-151_0124-copy.jpg Content Work - Dual Innovation - Content Strategy and UX copy https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847402040-WALQWA4IM1JBBHBJZ731/20140301_Trade-151_0124-copy.jpg Content Work - Dual Innovation - Content Strategy and UX copy https://laftbranding.com/design daily 0.75 2024-03-08 https://images.squarespace-cdn.com/content/v1/600d96670eec4a7d050fc243/16e8c1d1-d6f1-4f66-9e79-dac7de9a1086/Sheila1.jpeg https://images.squarespace-cdn.com/content/v1/600d96670eec4a7d050fc243/85c796b0-fe1d-4316-bb58-b357a9251e7f/Sheila2.jpeg https://images.squarespace-cdn.com/content/v1/600d96670eec4a7d050fc243/85c796b0-fe1d-4316-bb58-b357a9251e7f/Sheila2.jpeg https://images.squarespace-cdn.com/content/v1/600d96670eec4a7d050fc243/1633970149159-15ACF2FI5D74JOOQSEXW/pexels-mathias-pr-reding-4468988.jpg Sheila - Simbiz It was my absolute pleasure to work with Bolda - one of the hippest design studios in TLV, on a project for a talented duo of very inspiring women. I had the privilege to assist with their branding and craft a clear, strategic copy for Simbiz website. https://images.squarespace-cdn.com/content/v1/600d96670eec4a7d050fc243/1633971100209-YW3SRRX4FFDYB91MS5O9/pexels-jopwell-2422293.jpg Sheila - Neogames Careers Neogames is an online lottery platform that is a brand that develops sophisticated technology and promotes a unique employee culture. I familiarised myself with this company back in Firma - a brand agency I used to work for as a brand strategist. Neogames rebranding strategy was my first project there, and luckily after two years, they asked me to help them with content. I had the chance to write about their distinctive and inspiring employee culture. https://images.squarespace-cdn.com/content/v1/600d96670eec4a7d050fc243/1633971940018-HNFLDBH5FBG6JEKJVCR9/pexels-nataliya-vaitkevich-7615561.jpg Sheila - DualInnovation A German health and fittness brand that has everything from slimming teas to natural supplements to beauty products. DuallInovation has hit the online stores of Europe and soon will be launching in the Middle East. One of the best clients to work with so far. https://laftbranding.com/photography daily 0.75 2023-03-23 https://images.squarespace-cdn.com/content/v1/600d96670eec4a7d050fc243/136f019e-8c07-4fa3-9294-b62b9e22c799/_5EM0216.jpeg Brand Photography https://images.squarespace-cdn.com/content/v1/600d96670eec4a7d050fc243/27ec651b-6714-4b67-832b-bae0ba22a5b4/_5EM8840.jpg Brand Photography https://images.squarespace-cdn.com/content/v1/600d96670eec4a7d050fc243/e0bae55d-5987-4947-925d-86538ba591d4/_5EM9698.jpg Brand Photography https://images.squarespace-cdn.com/content/v1/600d96670eec4a7d050fc243/2a8a2092-f686-494b-90c2-5d5ca2606423/_5EM0072.jpg Brand Photography https://images.squarespace-cdn.com/content/v1/600d96670eec4a7d050fc243/cbcce45e-baba-48cb-b02a-e4e73e36196e/_5EM9475.jpg Brand Photography https://images.squarespace-cdn.com/content/v1/600d96670eec4a7d050fc243/aa61657b-4a1a-4b92-8aec-92c9de3b5053/_5EM9757.jpg Brand Photography https://images.squarespace-cdn.com/content/v1/600d96670eec4a7d050fc243/4e82eaaf-4106-4c90-af2b-e516db3d1cf6/_5EM9966.jpg Brand Photography https://images.squarespace-cdn.com/content/v1/600d96670eec4a7d050fc243/77f78fc6-1a12-42eb-aebf-8f61457ef319/_0010092+copy.jpg Brand Photography https://images.squarespace-cdn.com/content/v1/600d96670eec4a7d050fc243/3b31cea0-52b0-4360-b578-69f03f1e9b6a/_0010202+copy.jpeg Brand Photography https://images.squarespace-cdn.com/content/v1/600d96670eec4a7d050fc243/f03ffe9b-d3c4-4dd0-99bc-bfc118953403/_0010259.jpg Brand Photography https://images.squarespace-cdn.com/content/v1/600d96670eec4a7d050fc243/a0e04760-1891-4603-99e4-c4d5510580a5/_0010297+copy.jpg Brand Photography https://images.squarespace-cdn.com/content/v1/600d96670eec4a7d050fc243/db80e040-2859-4a72-84d9-92f62dc26fff/_0010315+copy+2.jpg Brand Photography https://images.squarespace-cdn.com/content/v1/600d96670eec4a7d050fc243/bf7d1ebf-8eb3-4821-b804-b719c5c23381/_0010525+copy.jpg Brand Photography https://images.squarespace-cdn.com/content/v1/600d96670eec4a7d050fc243/b79924f0-fca3-4df5-b4d8-9e4389186848/_0010577+copy.jpg Brand Photography https://images.squarespace-cdn.com/content/v1/600d96670eec4a7d050fc243/6b027cd0-8302-4aaa-9746-8a48af8aa109/_0010633+copy.jpg Brand Photography https://images.squarespace-cdn.com/content/v1/600d96670eec4a7d050fc243/bf590524-240e-47a5-83b0-dc0e1ce7cb0b/_0010696+copy.jpg Brand Photography https://images.squarespace-cdn.com/content/v1/600d96670eec4a7d050fc243/377e0393-2ab4-4630-a127-68657ebbdede/_0010865+copy.jpg Brand Photography https://images.squarespace-cdn.com/content/v1/600d96670eec4a7d050fc243/3340822e-7507-437f-a6fa-eb53d4050f29/_1111658-2+copy.jpg Brand Photography https://images.squarespace-cdn.com/content/v1/600d96670eec4a7d050fc243/4afd5cb7-302a-4ed2-9c65-a2d7080e6e24/_1111664+copy.jpg Brand Photography https://images.squarespace-cdn.com/content/v1/600d96670eec4a7d050fc243/d20fd3ea-bc23-4d2e-9d8d-9dd7cf6baaec/_1111913+copy.jpeg Brand Photography https://images.squarespace-cdn.com/content/v1/600d96670eec4a7d050fc243/1cb651ca-317b-495b-82c2-653dd321e5a0/_EDG3371.jpg Brand Photography https://images.squarespace-cdn.com/content/v1/600d96670eec4a7d050fc243/7f68aed7-c203-4c30-8e26-f575f52aee93/_MG_9987.jpg Brand Photography https://images.squarespace-cdn.com/content/v1/600d96670eec4a7d050fc243/ae554583-2d53-4cb5-bbdd-e4e27113e180/4.PV.Tanning.jpg Brand Photography https://images.squarespace-cdn.com/content/v1/600d96670eec4a7d050fc243/62fe933d-2bd2-45de-a2cf-0f6b25673bd8/15EM5647.jpg Brand Photography https://images.squarespace-cdn.com/content/v1/600d96670eec4a7d050fc243/3407559d-b8d9-4507-ad2d-b297a2bb59f8/2022%3APARIS.PV.jpg Brand Photography https://images.squarespace-cdn.com/content/v1/600d96670eec4a7d050fc243/17b50ddb-cdab-4420-be03-6a37ac735162/PARIS10.jpg Brand Photography https://images.squarespace-cdn.com/content/v1/600d96670eec4a7d050fc243/594a1585-1642-4096-b08e-b6cf1648a19f/SM_1.jpg Brand Photography https://images.squarespace-cdn.com/content/v1/600d96670eec4a7d050fc243/80cb8da6-daba-4f61-b36d-ceb69ecf5b31/SM_2.jpg Brand Photography https://images.squarespace-cdn.com/content/v1/600d96670eec4a7d050fc243/8b57a444-301f-47b9-aa25-57fc5455b2dc/SM_15.jpg Brand Photography