Strategic Brand Advisory & Design Studio for Tech and Fashion

We work with tech and fashion brands at moments that define their future.

I am Anna K Lorence, founder of Laft and Strategic Brand Advisor. I partner with founders during fundraising, expansion and repositioning, when direction is non negotiable and clarity becomes capital.

I focus on influence. On cultural timing. On helping leaders articulate what they are truly building and why it will matter in the market and beyond it.

Alongside advisory, I lead a Creative Design Studio with trusted partners across London, Copenhagen, Paris and New York. Our network includes senior creatives behind productions at CPFW, NYFW and Mercedes Benz, bringing world class execution to strategic thinking.

We build long term partnerships rooted in precision, ambition and relevance.