Hi, I’m Anna K.
I am a Brand Advisor, Strategist and founder of Laft.
I lived in 8 countries across 5 continents and learned how shared associations, values, and trust are build.
I founded Laft on understanding of what connects people to people. And brands are simply a container for connection. Laft works on a deeper level of BRAND TRUST though alignment of L (love/emotion), Art (Creation/Intelligence), F (Fashion/Environment), T (Travel/ Culture).
My work is draws insight from neuroscience, collective consciousness, psychology and market intelligence.
I focus on influence.
On cultural timing.
On helping leaders articulate what they are truly building and why it will matter in the market and beyond it.
Alongside advisory, I support my clients on Design with a group of trusted partners across London, Copenhagen, Paris and New York. Our network includes senior creatives from CPFW, NYFW and Mercedes Benz, bringing world class execution to strategic thinking.
My Approach
I begin with where you are at. First we establish your core - why you exist and for whom. Then, move on the market intelligence and audience psychology. Finally, putting your identity, market reality and audience needs into one formed BRAND DNA.
Simple ideas
Through every step, we've focused on staying true to your values and making space for thoughtful, lasting dirction.
Lasting impact
We build with shared clarity, act with integrity (no fake slogans), and always stay connected to reality of the market.