Premium Fashion Designers
Launching a Brand with a Global Impact?
You CAN run your business successfully, from the very start.
We’ve created an accelerator program for fashion entrepreneurs like you to help you get clarity around your brand vision, positioning and execute a flawless strategy in any market you choose.
From Brand Positioning, to Web Design, to Buying and Merchandising to PR strategy, you will get to work with the best people in the fashion industry and create your own empire.
You get to work with other designers like yourself (which is pretty nice, if you ask us). The idea is that you don’t need to spend dozens of thousands of pounds and you can become a leader by learning how to do it yourself with the right guidance. After all, you’re a creator and artist.
Brand Accelerator 2025
Weekly One-on-One training.
We meet you and the group once a week so you can focus on your work, and enjoy the process.
We will use the same modality as we do with each of our clients, this time curated for a group.
Start Date: April 16th, 2025
AGENDA
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April Checklist
What is a Brand DNA?
Why you need it to make SALES and grow?
The WHY, HOW and WHAT
Brand Purpose
The Ideal Target Audience
Brand Personality (the 12 Archetypes)
The strategy in impact
Training by Anna Kachur (Brand Strategist & Founder of Laft Branding)
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May Checklist
The Visual Identity
Graphic Language
Website design and Brand Book
Brand Tone of Voice
Creative and Social Media Strategy
PR plan and direction
Collaborations
Training by Anna Kachur & Simone Stubgaard (Founder of SS Studio)
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June Checklist
Merchandise Planning
Financial Planning, Merchandise and Inventory Management
Five rights of merchandising
Merchandise, quantities, time, price, place.
Link to Brand Strategy
Performance Sales Analysis
Training by Anna Kachur & Velda Catrinna (Luxury Buyer & Merchandiser
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Brand Strategist
Anna is a Creative Brand Strategist with 8 years of experience in Brand Design, Marketing Strategy, and Content Management Anna has gained the unique perspective of knowing things first hand from a macro and micro levels.
Anna worked for advertising agencies, and crafted over 45 brand identities, led all scale marketing projects and content strategies for clients in-house and as an independent consultant.
Anna worked with brands like H&M in Fashion and Samsung in Tech, or Gaga in Performative Arts.
She lived in 8 countries and uses the psychological/cultural aspects of various markets taking into more sophisticated brand strategies.
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Creative Art &PR Director
Simone Stubgaard is a Creative Producer, PR & Branding Specialist, and entrepreneur with over 10 years of experience in the fashion, lifestyle, and events industries. She began her career producing fashion shows in New York, Paris, and Copenhagen, where she developed a sharp eye for detail and the ability to thrive under pressure.
As the founder of SS STUDIO, Simone blends creativity with strategy, delivering impactful, results-driven projects for global brands. Her versatile expertise spans in fashion, music, and lifestyle, wearing many hats—from Creative Producer to PR & Branding Expert, Social Media Strategist, Digital Marketer, and Partnership Builder.
Simone has worked with renowned brands like Marc Jacobs, Mercedes-Benz, and Copenhagen Fashion Week, creating campaigns and immersive experiences that engage audiences, build connections, and drive measurable success. Known for her ability to merge innovation with flawless execution, Simone consistently elevates brands and brings creative visions to life.
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Global Fashion Consultant & Retail Strategist, Buyer & Merchandiser
Velda Catrinna is a seasoned fashion consultant with over 20 years of global experience in luxury retail, merchandising, and e-commerce.
Having worked with iconic brands like Harrods, Galeries Lafayette, and Club 21, she has driven revenue growth and curated collections for industry giants such as Armani, Calvin Klein, and Dolce & Gabbana.
Renowned for transforming underperforming brands into multi-million-pound successes, Velda has negotiated contracts exceeding £200M with over 200 global vendors. Her expertise spans trend forecasting, operational efficiency, and e-commerce innovation, ensuring consistent profitability and double-digit growth.
Velda creates scalable and customer-centric businesse by blending creative vision with data-driven solutions to navigate the ever-evolving fashion industry.
SHARED PORTFOLIO OF CLIENTS
Mercedez Benz
Marc Jacobs
Armani
Calvin Klein
Dolce & Gabbana
H&M
Harrods
Galeries Lafayette
Club 21
Mercedez Benz Marc Jacobs Armani Calvin Klein Dolce & Gabbana H&M Harrods Galeries Lafayette Club 21

What else?
An additional hour with any of the consultants/mentors is on discounted price of €179.0 (19% off on all services).