Premium Fashion Designers
Do you have a New Brand in mind?
Or you want to do a brand makeover
For your existing line…
Either way, you can do both - Run a successful business & express your creativity, - all while creating an impact in the world.
We are Brand Strategists, Art Directors, and Trend Experts based in London & Barcelona.
For the 1st time, we teamed up to create a programme for premium fashion designers, focused on building a strong brand presence to operate locally and internationally.
Brand Development 2024/2025
Two biweekly Zoom sessions per month.
So you can focus on your work, and enjoy the process.
We will use the same practices as in my one-on-one sessions, this time curated for a group of driven fashion designers like yourself.
Start Date: November 27th, 2024
One in-person meeting in Barcelona or London.
TRAINING AGENDA
For brands that want to make an impact.
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Month 1 - The Brand
What is a Brand DNA?
Why you need it to make SALES and grow?
Troubleshooting your previous collection and why it didn't sell.
The WHY, HOW and WHAT
Brand Purpose
Training by Anna Kachur
(Founder of Laft Branding)
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Month 2 - The strategy
The Ideal Target Audience
Brand Personality (the 12 Archetypes)
Creative and Social Media Ads strategy - how to do it right.
Esthethics and Trend Forecasting
Growth Strategy
Guidance by Jaana Jätyri
(Founder of Trendstop)
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Month 3 - The visual
Graphic language & Creative Identity.
Brand Tone of Voice, Brand Messaging,
How your website must look like, - and creating a functioning online store for your ideal clientele.
UX/UI aspects and SEO strategies.
Led with guidance of Sheila Silva -
(Expert Web Designer)
It’s definitely for you, if…
You are a Premium Fashion Designer.
You have a unique story to tell.
You want to grow and become a leader in your niche.
You are determined and invested in your craft
You are not afraid to work for it to make your first $100K.
You enjoy working with other people
You see others as creators like yourself, and not competition.
You are not scared to fail but are determined to win.
You tried to go it on your own, but quickly realised that you need a team.
You want to have the lifestyle of your dreams.
You’d like to make a positive impact with your design.
Who you’ll work with:
The programme will be led by Anna Kachur - Brand Strategist and founder of Laft branding in joint collaboration with Jaana Jätyri - a founder of Trendstop platform and consultancy firm for luxury brands.
You’ll have team of incredible industry creatives and leading business women backing you up including Sheila Silva who will help us create an impeccable design for an e-commerce store and guide in the graphic language for premium fashion brands.
Team & Recognitions
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Brand consultant with background in Advertising, Digital & Content Marketing.
Lover of aesthetics and conscious awareness.
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Jaana is a founder of consumer & creative Trend Innovation Agency Trendstop for luxury and premium brands. Having worked with names like Karl Lagerfeld to Adidas to Zara.
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Brand and Web Design, UX/UI and a former ballet dancer of Royal Academy of London :)
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Founder @ APOÊME - Luxury & Premium Communication.
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Founder of @PeticaStudio, Creative Stylist and Art Director.
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Super talented PR ladies from UK & Copenhagen whom I will introduce you to when we get to month 6
CLIENTS
The Neu Co.
Reyera
Hurricane Lab
Acne Studio
Bonjenie
The Neu Co. Reyera Hurricane Lab Acne Studio Bonjenie
What else?
30% off on all brand design services by LAFT
*T&Cs apply.