Catalan fashion designers
Do you have a new premium brand?
Or do you want to do a makeover
For your existing line…
Either way, you can do both - Run a successful business & express your creativity and cultural heritage, - all while leaving a mark on the world.
I am Anna - a brand consultant and marketing director of Laft.
Together we are a team of brand strategists, art directors, and trend experts based in London, Barcelona and Copenhagen.
For the 1st time, we teamed up to create a programme for Catalan premium fashion designers, focused on building a strong brand presence to operate locally and internationally.
Brand Development 2025
Only 2 Zoom Sessions x month
So you can focus on your work, and enjoy the process.
We will use the same practices as in my one-on-one sessions, this time curated for a group of driven fashion designers like yourself.
Start Date: October 1st, 2024
TRAINING AGENDA
For brands that want to make an impact.
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Month 1 - The basics
What is a Brand DNA?
Why you need it to make SALES and grow?
Troubleshooting - What's going on with your brand?
The WHY, HOW and WHAT purpose
+ The Brand Story of Creation
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Month 2 - The strategy
The Ideal Target Audience
Brand Personality (the 12 Archetypes)
Creative, social media advertising and how to have an attractive website that SELLS.
*Expert guidance from Jaana
- Founder of Trendstop.
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Month 3 - The visual
Graphic language and Creative Identity.
Brand Tone of Voice, Brand Messaging,
A Brand Book and a Look Book - let's do it together.
*Expert guidance by Sheila who worked with brands like Acne Studios and Bonjenie.
It’s for you, if…
You are a Catalan Fashion Designer
Want to not just make money but also grow internationally and put another iconic Catalan mark in the Fashion industry.
You are determined and invested in your craft
You are not afraid to work for it to make your first $100k.
You love working with other people and don’t see them as competition - but as creators like yourself.
You in this for the long run - minimum a 9 years vision board
Who you’ll work with & our Flow:
I - Anna will lead the programme along side expert ladies from advertising and design in the fashion scene, such as Jaana Jätyri from Trendstop and Sheila Silva.
You’ll have team of incredible creatives and leading business women backing you up at every stage of your brand design journey.
YOUR BRAND - YOUR LIFESTYLE
YOUR BRAND - YOUR LIFESTYLE
We’ll meet on biweekly basis on Zoom in a group of 4 other premium fashion designers, and we’ll get down to business looking at what works and what doesn’t in your brand, Then jump straight into the brand DNA basics, and set you up for success with a clear WHY, HOW & WHAT brand story, that is unique to you.
With guidance of myself (Anna), Jaana and Sheila you’ll develop a strategy that is clear and business oriented, with knowledge of leading web design trends for your website and socials, best advertising practices and killer trend setting methods for your existing and future lines.
During the 3 months of this accelerator, we’ll go through the most foundational steps of becoming a brand with awareness and engagement.
Each training will last 2.5 hours in which you’ll build your brand for real, not just talk about it. We’ll follow up in two weeks with another session to look at the results of the group. And we’ll cheer on each other like all successful women do.
Team & Recognitions
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Brand consultant with background in Advertising, Digital & Content Marketing.
Lover of aesthetics and conscious awareness.
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Jaana is a founder of consumer & creative Trend Innovation Agency Trendstop for luxury and premium brands. Having worked with names like Karl Lagerfeld to Adidas to Zara.
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Brand and Web Design, UX/UI and a former ballet dancer of Royal Academy of London :)
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Founder @ APOÊME - Luxury & Premium Communication.
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Founder of @PeticaStudio, Creative Stylist and Art Director.
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Super talented PR ladies from UK & Copenhagen whom you'll be introduced once you get to the PR stage.
CLIENTS
The Neu Co.
Reyera
Hurricane Lab
Acne Studio
Bonjenie
The Neu Co. Reyera Hurricane Lab Acne Studio Bonjenie
What else?
30% off on all brand design services by LAFT
*T&Cs apply.