MindValley
Brand Breakdown
With over 500,000 students, 1 million subscribers and 20 million followers on social media, Mindvalley keeps a strong brand positioning, creative expression and brand identity that speaks to the right audience. They meet people where they are and then take them higher.
The brand keeps the messaging consistent across all channels - website, social media, and their programs making it coherent and recognisable in their industry.
Mindvalley takes their vision on a whole new level by calling themselves a ‘life transformation platform’. And they do it in a humble but very impressive way.
Here’s a breakdown of Mindvalley Branding from a Brand Strategist perspective.
Similar to big brands like Apple and Youtube, Mindvalley embodies two leading archetypes harnessing the power of the Creator and the Magician. Weaving technology, science and spirituality makes Mindvalley stand out as a unique almost alien interstellar brand.
A Powerful Brand Archetype
Taking inspiration from psychology and Carl Jung theory of collective consciousness big brands adopt the archetype framework to build healthy relationships with their clients.
The Brand Archetype of a Creator provides structure and the Magician (most commonly found among entrepreneurs in a tech start-up world) encourages people to go beyond what they know, to stretch their perception of what’s possible or impossible.
While The magician seeks to make dreams a reality while the Creator builds structures to make it possible. Mindvalley brand invites people on a journey of discovery, where imagination and potential know no limits focusing on innovation and positive change.
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