Bameahava - Creative planning and Instagram storytelling
Bameahava aka SimplyLove is an Israeli fashion brand that is uniquely positioned for a young Israeli Boho audience. It is the “Free people” in Israeli culture. The purpose of the project was to build a storyline for Instagram where shoppers would experience the visual aesthetic of the fabrics, style, and feel of the brand. Simply Love means to simply be, simply feel, simply breathe, simply be yourself. These are the things that the brand wanted to communicate in their content. Just before the launch of the official website, I and my partner were asked to create a brand story and show it in the best way we could. The project involved social media management, creative photoshoot and Instagram feed design. All captions are written by A.K.
