Luminate Brand positioning and messaging - Brand Book
Luminate is an Israeli cybersecurity startup that has successfully raised $14 million since its inception in 2016 thanks to its software-as-a-service agentless solution that delivers hassle-free access on any data center -on-premises, private or public cloud. In June 2018, I, together with the Moveo team, had the pleasure of working with this talented group to help the company sharpen its messaging, market positioning, and visual identity to give a competitive advantage in an already saturated competitive landscape. Just six months later, in 2019, the startup exited and was bought by Symantec - one of the leaders of the security market in the U.S. I have worked together with the designer’s team on refining the logo of Luminate, positioning, values, copy, and tone of voice. Below is a sample of the Brand Book. All document is written by A.K.
