White Raven - Brand positioning, Copywriting style, Visual identity

White Raven innovates the field of visual place recognition. It collects data from dozens of information providers, such as business directories, travel websites and apps, web mapping, and social networks, to provide users with comprehensive real-time feedback. It has been one of the most inspiring projects that I had the privilege to work on in @MoveoGroup, as it aims to shape the future of visual recognition.

The name and the logo of White Raven were chosen to represent the values of the brand: sophistication, intuitiveness, vision, agility, and robustness (power). White Albino Ravens are considered a sign of miracles manifesting themselves in a time of prophetic unfolding. The tagline is “More than meets the eye” perfectly compliments the value proposition of the brand.

Below is a sample of the Brand Book. All copy is work by A.K.

The Brand Book was created to help communicate White Raven’s branding guidelines for future usage of the platform for both development and marketing purposes, to ensure that the brand maintains a consistent look and feel anywhere and on any occasion. While the product is still in its Beta stage, the brand is to thought to be the next “Shazam” in everything that surrounds us. White Raven’s branding, I believe, will play a significant role when the time is right, and the development is finished. As for now, the company has a distinguished message to tell to the public.

Brand identity, Tone of voice, Copywriting style, Messaging by A.K.

All copy is written by AK.