Y2 Jewellery Branding and Copywriting style
Y2 is high-end fine jewelry that offers a luxury design that is exquisite and attainable. The wearer of Y2 jewelry immerses into the world of art, ecstasy, love, emotions, and the unknown with its rings, necklaces, earrings, cufflinks, and bracelets characterize expressiveness and vibrant color patterns. Precious stones are carefully blended to create an extraordinary majestical tail and a powerful statement that ultimately defines the Y2 brand.
The brand was born just as many art pieces today from a beautiful love story in a chaotic journey. The founders of the brand are the key characters and depicters of that passion and deep essence.
The project expresses the heart and soul of the brand and targets an audience that identifies with the brand’s values and desire for self-expression.
Below is a sample of the Brand Book. All copy is work of A.K.
