Luminate Brand positioning + Messaging - Brand Book Guidelinesz
Luminate is an Israeli cybersecurity startup that raised $14 million before making an exit with Symantec. Luminate was a software-as-a-service agentless solution that drove hassle-free access on any data center -on-premises, private or public cloud. I was fortunate to work on the positioning of the brand prior to exit to help them achieve visible distinction on the market and prove clarity. We helped the company sharpen its messaging, market positioning, and visual identity to give a competitive advantage in an already saturated competitive landscape. Just six months later the startup exited and was bought by Symantec - one of the leaders of the security market in the U.S. Below is a sample of the Brand Book for Luminate.
